More than billions of searches are performed on Google every year. In today’s World Google Trends is one of the best tools for SEO research. How better to understand your target audience’s interests and behavior? There is an option and a great tool to guide you, A Google Trends is obtainable. Once you start to use it, you will never stop it. Google Trends provide you with a brief look into the topics the world is searching for. With these passages, you will be able to extract hidden insights and you will be able to identify the right keyword which helps in optimizing your website. SEO, Search Engine Optimization, is the process of changing your website design and content, which helps to become visible in the search engine. If you have a website, online store, or blog, SEO service can help you in business growth and meet your business objectives.
Google Trends & SEO Strategy
Learnt Amount of Keyword Traffic
Google Trends, is an official Google tool that provides you with a visual comparison of traffic level, it does not show you the exact amount of traffic, but it shows a relative amount of traffic. This is helpful when you start deriving the right strategy to optimize your website. It will also provide deep insights into how to use the keywords in an effective way to drive traffic to your website.
How to get more accurate traffic data
If you like to unlock the traffic data, you just compare that keyword with the already ranking keyword and are familiar with the traffic levels. Though, Google Trends does not show you the required amount, as long as you know the amount of traffic obtained by the already-ranked keyword. With these comparisons, you can able to figure out the amount of traffic you can able to get from your keyword.
Gain Insights into Content Marketing
If you want to look at the keyword data, there are two options that stretched across the long time period and short time period.
Long Period Trends
`You can set Google Trend, which is used to show you the traffic trends stretching back five years. This is most beneficial for showing you the audience trends. Long-period trends allow focusing on the keywords which can able to bring the right amount of traffic to your website.
Upward trending Long-range trends
If a trend line is growing, this means spending energy on creating content for this trend.
Downward Long-Range Trends
If a trend is falling down, it may be a signal that there are some changes in the audience content consumption.
Plan future Content
You can make decisions about future directions with the help of the long view, which also helps you to understand the right keyword that needs to be focused on for future perspective. If a product trend is falling downward, then it may be time to shift content resources to another product or at least change the content model.
Short View Insights
Viewing the keyword trends in the short view, like 90 days or 30 days view can help you in getting valuable insights for maximizing content marketing. This will help you figure out the trending keywords and by using them effectively in your content marketing strategy you can reach your desired SEO goals. You need to ensure that your SEO company is having a look at it.
Plan Publishing Schedule:
With the Plan publishing schedule, you can able to determine the right time to publish your content depending on the trends. If you have a site that focuses on how to do things or hoppy-related things, then publishing the content on Sunday, Monday, or Wednesday and sending an email to the subscribers, are regarded as the best practices related to customer engagement activity. In case you have your own restaurant, you know that it is important to give varieties at special prices, which are published on Thursday So that it is ready for traffic on Friday and Saturday.
Keywords by Category
According to the categories, Google Trends can able to narrow down your keywords, so that one may give more accurate data on your keywords.
Keywords by Geography
Google Trends offer information about the keyword by Geographic location. This info can be used for examining what areas are best to outreach the content to specific regions. Keyword popularity information by location is valuable for building a link, creating and promoting content, and pay-per-click. For instance, if a topic or product is popular in a particular location, you can shrink your content promotion, to identifying regional magazines, clubs, and groups, which are related to the show you are publishing or marketing.
Geography Data may enhance
Geographic Info is used to upgrade your content that is relevant to most people. Google ranks the pages according to who is most related to, so they incorporate geographic shade into your content, which can help it rank for the most people. Mostly, those people promote your content in blogs, social media, and podcasts.
Able to gain insights into keyword phrases, which are rising, is still possible with the most useful feature on Google Trends. This data helps you to keep on your target with how customers are changing, which allows you to react to advanced opportunities.
Google Trends is an extremely useful tool. A little innovation yields essential search marketing insights. Take some time with Google trends, I’m sure you will discover insights, which will increase the content created and promoted online. Google Trends won’t provide real search numbers, but it works better when used in combination with the keyword planner. It enables users to compare the level of interest among potential targets. By using Google Trends, you can able to figure out the right strategies which help you to attain your desired digital marketing ambitions. Easy to know the hottest trends and content is the backbone of Search Engine Optimization. Through this Google Trends, you can monitor your and Check your competitors. It helps you to identify the regions of highly ranked keywords.