Everything You Need to Know About ATL, BTL and TTL Advertising

Beating competition is becoming very much difficult for everyone, we always try to beat our competitors through marketing techniques so that more and more people will come to know about our services and our products which let them avail our services. We plan our marketing techniques in such a way so that we always stay at the top of our competitors. These days more and more Digital Marketing Services Providers are getting benefits from the ATL, BTL and TTL type of advertising which make them in promoting their business, but some of our readers may have heard about this advertising technique for the first time in their life but today in this blog we will provide you the brief information about this. So, just have look at the information below:


ATL Advertising is also known as the above the line advertising where the customers are attracted with the help of the mass media. The media partners that are involved in these Top Digital Marketing Services are television, radio, internet, etc. In this case, more and more audience come to know about the particular business which let other people know about the business.

Some of the examples of ATL marketing –

  • Television
  • Radio
  • Print advertising

Some of the advantages of ATL marketing –

  • Wider Reach
  • Make better communication with the customers
  • Make better communication with the customers
  • Helps in building a better brand


BTL advertising is also known as below the line advertising and only a professional Digital Marketing Consultant in Mumbai offers these unique services. Here the marketing is done through the pamphlets, brochures, handbills, stickers, etc. In this marketing strategy, the pamphlets are distributed to the people around the area which means this is beneficial for the local business services providers. Moreover, this marketing technique is beneficial for those where there is no source like television.

Some of the other methods of BTL advertising are advertising on the roads, on auto-rickshaws, on buses so that more and more people can get engaged with the particular business. Unlike ATL or above the line advertising this method of advertising is cheap.

Some of the examples of BTL marketing

  • Outdoor advertising
  • Direct mail marketing
  • Sponsorship
  • Brand activation

Some of the benefits of BTL advertising are

  • Better or improver ROI or return on investment
  • Extremely targeted
  • Easy to use and control


TTL advertising which is offered by the Digital Marketing Specialist is also known as through the line advertising, through line promotion, through the line marketing etc. In this marketing technique, the Digital Marketing Consultancy in Mumbai takes advantage from both of the BTL as well as ATL marketing techniques which directly implies that they offer the best results and they are simple as well.

Some of the examples of TTL advertising are:

– 360-degree marketing

– Digital marketing

At last, though all of these Internet Marketing Services are very much advantageous for a business, a business owner must need to choose the best company among the Social Media Companies Mumbai so that they can stay ahead of their competitors and they can grab the awareness of their customers. Several things that the business owner must keep in mind prior to hiring the Social Media Marketing in Mumbai services provider like their reviews, their history, their experience, their previous work is done etc.

We hope that you have understood about the ATL, BTL and TTL Advertising in detail and you will surely grab these services in order to take your business to the next height of success. It’s time to grow. Let us help you.

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