Do you know what is hot and not when it comes to social media advertising? Instagram is such a nice platform for online shops that focus on main pictures being uploaded by end users or sellers to attract followers and customers for generating income. There are various ways to promote and sell products online through paid social media advertising. This is common in Facebook and other online stores like Amazon and Alibaba. Social media advertising on known platforms requires payment for post-boost and a higher target audience.

Others would see paid social media as an inconvenience and a waste of money if they had not tried the service for campaign management. In my case, when I had a project that involved car shows, my client wanted to boost the audience and shelled out money for paid social media on Facebook, and true enough it boosted and gained more than the expected number of likes and followers on the social media paid advertisements.

For those who don’t have any idea what paid social media is and how it really works, fret not! You can always start from somewhere. Instagram Marketing works in many ways and one tip I can share with you is the same thing all of you guys are trying to avoid: social media paid advertising. I really hate to break it to you but it’s how it really works but what’s great about Instagram marketing is that it’s much easier to understand. When I first tried paid advertisement on Instagram, the number of followers increased and the inquiries about the products that I was selling were almost sold out after two hours. Do you want to know how I did it and are you interested now? Because if not, I don’t see the point why you’re still reading on up to this point.

I have been curious about how entrepreneurs of big companies have been successful and how small to medium enterprises could catch up with them and here’s the answer. When I tried paid social media advertising, I approached an account from Instagram whose followers were around 24,800 and asked how much would it be if I advertised my products and my Instagram. She agreed with the deal in exchange for payment that was around $1 for 40 posts for one week and after agreeing to her terms and conditions, she started posting every four to six hours to maximize the payment to prove to me that paid ads are effective in boosting sales and generating more followers.

You can also try out switching to Instagram as a business account. There is an option on Instagram that is called Instagram Business Tools that orients users that switching to a business account needs a phone number, an email address, and a location so customers can reach sellers directly from a button in the profile. Insights and Promotions help grow the business and you are also given a chance to connect your Facebook page for more promotional advertisements for as low as $1.50 for a duration of two days where you can pay through Pay Pal or any debit or credit card you own.

So there you have it! I hope this article shed some light on what social media advertising is all about.

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